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A comment on BMW heated seats subscription costs $18 per month in South Korea. Parent comment

Re:BMW heated seats subscription costs $18 per month in Sout... by nprateem on Tuesday July 12, 2022 @01:59AM (#32066174)
It's the thin end of the wedge. Want to use the stereo, unlock remotely, etc etc?
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Re:BMW heated seats subscription costs $18 per month in Sout... by bluGill on Tuesday July 12, 2022 @09:02AM (#32069249)
The question is will customers stand for it. I know as a used car buyer I won't the subscription so that means the car doesn't have heated seats and is valued that way compared to a different car that does have it. In turn that means BMW is risking lower resale value, and resale is a factor in new car price.
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