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Re:BMW heated seats subscription costs $18 per month in Sout... by 2457013579 on Tuesday July 12, 2022 @01:26AM (#32065995)
Seems a small step after Tesla’s $2000-$3000 “acceleration boost” software update that came out in December of 2019.

https://electriccarpledge.com/tesla-acceleration-boost/

Re:BMW heated seats subscription costs $18 per month in Sout... by pornel on Tuesday July 12, 2022 @01:05PM (#32072857)
I can imagine the performance boost putting higher strain on the battery, increasing wear and risk of overheating various components that are under warranty, so unlocks like these could be less than pure greed.