Re:Pepsi: Breathtaking Design Strategy (2008) [pdf]
by exodust on Tuesday July 12, 2022 @01:07AM
(#32065861)
The straw in orange is also a fun and friendly image, without going overboard. It invites people to "solve" the visual equation. Straw + orange = fresh juice. A clever design for young and old. Amazing they replaced it with a boring glass of OJ.
Replacing the horizontal convex "Tropicana" with the straight vertical and using a more serious font, was another blunder.
Replacing the horizontal convex "Tropicana" with the straight vertical and using a more serious font, was another blunder.