First off, saying "the average person would do X" is a hypothetical. It doesn't mean they're in that situation: "If given choice between modifying car and paying money, will pay money"

Second, the article is about BMW, so even if you missed that it'd still be pretty easy to infer an average person amongst their customers...

Third, what's with the weird dig against people for owning BMWs. Different people can want different things... and there's a reason Toyota's halo sports car is rolling around with a BMW powerplant.

Fourth, Toyota started this is 5 years ago by paywalling remote start not just with the app, but with your normal physical key fob: https://ktvo.com/news/auto-matters/costs-associated-with-ent...

They even doubled down and removed the physical button on newer models!: https://www.cnet.com/roadshow/news/toyota-remote-start-digit...