Re:Pepsi: Breathtaking Design Strategy (2008) [pdf]
by bqmjjx0kac on Tuesday July 12, 2022 @09:59AM
(#32070052)
I always heard that advertising is the dark side of psychology, but you've convinced me that it's also the dark side of art!
Re:Pepsi: Breathtaking Design Strategy (2008) [pdf]
by guiriduro on Tuesday July 12, 2022 @09:39AM
(#32069751)
I'm wholly in favour of artists getting paid work, but isn't there a vastly inefficient layer of design 'consultancy' that sits in between them, effectively wasting money to turn out bullshit for corporate bullshit (mostly marketing) departments?
How many more artists could be paid and paid more by cutting out the bullshit merchants both inside and outside companies?
Re:Pepsi: Breathtaking Design Strategy (2008) [pdf]
by barbecue_sauce on Tuesday July 12, 2022 @11:49AM
(#32071676)
But what would you pay them to do?
The result is that a lot of creative and talented people are putting out some beautiful, powerful, and entertaining works which are ultimately used to lie and to psychologically manipulate the masses in order to shape their views and extract money from them.