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A comment on Pepsi: Breathtaking Design Strategy (2008) [pdf]. Parent comment

Re:Pepsi: Breathtaking Design Strategy (2008) [pdf] by spoonjim on Monday July 11, 2022 @09:43PM (#32064576)
It’s not the level of effort that’s weird, it’s the terrible output despite the level of effort.
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Re:Pepsi: Breathtaking Design Strategy (2008) [pdf] by civilized on Monday July 11, 2022 @09:53PM (#32064648)
And the unsettling question: is this terrible output actually good? Do I just not have what it takes to recognize great sugar water salesmanship?
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Re:Pepsi: Breathtaking Design Strategy (2008) [pdf] by twobitshifter on Monday July 11, 2022 @09:54PM (#32064662)
My question is, bullshit aside, can we measure how effective this new logo was for Pepsi? Did it have any effect at all?
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Re:Pepsi: Breathtaking Design Strategy (2008) [pdf] by awad on Monday July 11, 2022 @10:32PM (#32064887)
The stock has been on a tear since then, so there's that. Hard to say what all the inputs were, but it didn't hurt, at least, observationally.
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