magazines does it too, anyone remember those shiny publications? printed on high gloss heavy paper, very heavy.

what they wanted is just a bag of bar codes then the retailers dump them anywhere they please. it's one thing I'm happy to see die out, the cost of printing and shipping then just dumping is a very wasteful endeavour just to incite further insecurities in their audiences (mostly) so they can advertise more products. Doing it online is much more efficient.