8: That's what killed Kodak. Decided their customers were the retailers, not the people who used the film. Wouldn't make the massive switch to digital because middlemen liked the foot traffic film created (and digital didn't) and threatened to drop carrying Kodak products altogether if digital was pushed. Funny, the middlemen had little trouble switching to digital when customers made the switch ... and the film market vanished.

Wow, I used to be an avid photographer at one point, but had no idea about any of this. Thanks.

"7. Turn your product announcements into theatrical performances."

Not so much... carry that too far and you get that recent Samsung CES thing with the kid 'Zoll' and the dancers promoting TV sets.

5 and 8 to me are the really important ones wrt granparent's question.

It is a lot easier to avoid and eliminate debt when you are ruthlessly focused on a few key features.

I think 5 and 8 are just the ones that aren't always done by other large players.