It’s a subversive platform. It quickly profiles someone and begins serving them mind-altering content. Content which will change someone’s perception, behaviour and world-view. Part of its power is our new belief in the transcendental nature of ‘the algorithm’. People believe they ‘should’ be viewing the content that TikTok serves to them, so the messages in the content are more potent.

When you put this limbic weapon in the hands of a communist regime, incredibly bad things will happen. Facebook at least had some backlash over manipulating their users mood using their platform. It’s not hard to imagine China attempting some fairly subversive things with TikTok. I would never sign up for it.