Why do so many brands change their logos and look like everyone else?

Re:Why do so many brands change their logos and look like ev... by virtualritz on Sunday July 10, 2022 @06:42AM (#32043489)

Ex typographer and logo designer here (I didn't work in that profession since 25years but I know a bit a about it).

> [...] at some point the logos do start to look outdated, either because the company evolves or because the world is moving.

This is simply not true. If your logo looks outdated, 10 years in, it was never a good logo to start with.

Logos need to be timeless.

They also need to to be recognizable though.

These are difficult to align constraints and only a tiny fraction of logo designers manage to produce logos that satisfy both.

Otherwise I agree 100% with parent. Suits meddling in affairs they have no clue of. Been there and seen that at two companies with previously good logos.

[ Parent | on HN ]

Re:Why do so many brands change their logos and look like ev... by watwut on Sunday July 10, 2022 @11:23AM (#32045574)

This kind of like saying refactoring is about bored programmers stroking egos, because if you need to refactor, original code was not good to begin with.

[ Parent | on HN ]

Re:Why do so many brands change their logos and look like ev... by virtualritz on Sunday July 10, 2022 @04:02PM (#32048412)

TLDR; Comparing code reviews to logo redesign is comparing apples to oranges.

Both are about change – as is caring for your newborn when it shat it's diapers.

Or another one: it's like me saying what you said is like saying 'Penne Arrabiata' is a dish "that needs revisiting" because it hasn't been changed since yonx.

Millions of Italians would beg to differ. ;)

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Re:Why do so many brands change their logos and look like ev... by chris_wot on Sunday July 10, 2022 @10:07AM (#32044910)

There is nothing wrong with the old Burberry and Yves St Lauren logos.

[ Parent | on HN ]