Why do so many brands change their logos and look like everyone else?

Re:Why do so many brands change their logos and look like ev... by jacobsimon on Saturday July 09, 2022 @11:50PM (#32041678)

Another important point not mentioned yet: Rebrands are rarely done internally.

Companies hire external brand design agencies, and they tend to hire a few of the same well-known ones, which also set the trends for the rest of the industry.

- 72andsunny (Dropbox, Instagram, eBay)

- Moving Brands (Netflix, Asana, BBC, Eventbrite)

- Red Antler (Casper, Alto, etc)

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Re:Why do so many brands change their logos and look like ev... by prerok on Sunday July 10, 2022 @01:41AM (#32042160)

Right. And they want their work to be recognizable, so they would be hired by the next company, so they create similar logos :)

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Re:Why do so many brands change their logos and look like ev... by ben_w on Sunday July 10, 2022 @04:10AM (#32042752)

So, I’m guessing that half a dozen people at those design agencies retire and we get to finally go back to some fun, playful, skeuomorphic UI? Perhaps steampunk, with AR glasses giving us notifications by ticker-tape? And 3D modeling tools that look like Bryce used to?

[ Parent | on HN ]