Why do so many brands change their logos and look like everyone else?

Re:Why do so many brands change their logos and look like ev... by boomboomsubban on Saturday July 09, 2022 @11:01PM (#32041472)

If the cost of that redesign was a few people for a weekend, that had to be seen as a smashing success. It's the years long process to remove serifs that are bonkers.

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Re:Why do so many brands change their logos and look like ev... by thayne on Saturday July 09, 2022 @11:51PM (#32041681)

The cost of replacing everywhere that uses the logo, and making sure the new logo works well in all those locations is generally orders of magnitude more than coming up with the new logo. Especially if, as is often the case, they want everything to switch over to the new logo at the same time.

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Re:Why do so many brands change their logos and look like ev... by dieselgate on Sunday July 10, 2022 @03:42AM (#32042650)

It’s funny to see new Taco Bells get put in and have the branding be totally different than what I remember as a kid.

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Re:Why do so many brands change their logos and look like ev... by yobbo on Sunday July 10, 2022 @04:56AM (#32042949)

Or it was an instant destruction of value? The old logotype was great in many ways. The original "logo" of the web.

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Re:Why do so many brands change their logos and look like ev... by Ekaros on Sunday July 10, 2022 @05:56AM (#32043287)

Hmm, actually looking it the 1994-1995 in Times Roman would still stand up today. The 1995-2013 look rather date design language... There might be nostalgia, but still. Some times I see point of changing it.

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Re:Why do so many brands change their logos and look like ev... by boomboomsubban on Sunday July 10, 2022 @07:52AM (#32043845)

A mistake made over a weekend is better than years spent making the same mistake. Though obviously, not making a mistake would be better.

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