It is of the same flavor of why many of my smartest leftiest friends don't understand why we lose elections if we are so smart and tell people how wrong they are if they don't vote for us? Don't they understand? Maybe we just need to educate them more!

Simply put, you need to meet the voters were they are.

Companies know this and meet consumers where they are.

Why do people buy SUVs? Because the generation that grew up embarrassed by their parents minivans never wanted to buy a minivan! So now companies sell the former minivan cohort SUVs instead, which are basically the same thing.

Occasionally the Germans ship us a sexy sports wagon, but they can't call it that here and have to call them hatches or "cross turismo" etc.. haha.