I'm honestly not sure at this point why Juul is on the chopping block. I'm a college student, and Juul took off during my sophomore year of high school. They absolutely marketed to teenagers and created a dangerous product, but they're no longer the biggest player in the game.

By my senior year of high school, most kids had moved on to disposable vapes. From what I know, they're about the same price, you don't have to worry about recharging them (and having a teacher/parent ask you about your "usb stick"), and have the same number of hits

Juul should absolutely be fined/etc for marketing to children and starting the vaping epidemic in high schools, but the FDA is years too late on that front