Re:I don't care how you web dev; I just need more better web...
by httpsterio on Tuesday July 05, 2022 @07:37PM
(#31995076)
Google uses (or at least used to use) page speed results as one of the ranking factors for their SERP .
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Re:I don't care how you web dev; I just need more better web...
by synicalx on Tuesday July 05, 2022 @07:47PM
(#31995145)
AFAIK they still use it, and it plays a huge role (based on my fairly limited experience). A couple months back I did a little consulting on the side with a small ecommerce store that had recently struggled to get any traffic despite all their SEO analytics showing green except for page speed. They ranked poorly for just about every keyword that they had previous been doing well on.
Bit of CDN/Caching, upped them to a better hosting plan and they're back on track again - rankings are back to normal and page speed is way up.
Re:I don't care how you web dev; I just need more better web...
by Nowado on Tuesday July 05, 2022 @09:15PM
(#31995703)
A separate signal is user leaving SERP, going back to it and checking another site - somewhat clear sign of failure of a site to deliver. And users leave if your page loads slowly.