So much this. Our town is trying. They're trying to educate people about it. They are showing people how much water we're collectively consuming per day, how much lower the water table is than in previous years etc. And it seems that nobody cares. Water consumption numbers are actually going up and I see people running sprinklers. I'm hoping the town will actually soon switch from only allowing sprinklers during the night to disallowing sprinklers altogether and actually enforcing that.

I didn't realize how much water I was using until my bill went way up. Then I started running outside to read my water meter after various activities. Showering is the #1 usage of water: 80-100 gallons per shower!!! I had no idea. Literally, it never crossed my mind because water has always been so cheap.