Hey was created by Basecamp.
Sort of the opposite of a startup.
Aren’t bootstrapped companies in general the opposite of a startup?
Their point is that Hey was a new product by an established company (20+ years in), not a new company at all.
Lemlist is doing $10m, only 3.5 years after launch.
https://blog.lempire.com/from-0-to-150m-valuation-in-3-5-yea...
Plausible got to $1M in 4 years.
https://plausible.io/blog/open-source-saas
Hey (email) did $5m in first year of launching service.
https://www.theverge.com/2020/6/16/21293156/hey-email-servic...
There’s a bunch others.