The arenas were smart and got their money up front, in dollars. If crypto.com goes under the naming rights becomes collateral and can be auctioned off. And it’s in LA no shortage of buyers willing to take over that name.

Usually it sticks until someone pays to rename it.

WaMu Theater in Seattle is still called that even though WaMu went under during the financial crisis. (Though now it stands for Washington Music.)

Terra/Luna made a 40 million dollar deal (cash up front) for 5 years of advertising with the Washington Nationals this February. The Nationals played 23 home games before they imploded.