Re:Is the Ride over for Uber?
by bobthepanda on Monday July 04, 2022 @02:10PM
(#31980132)
The problem is inherent in paying for part of a delivery person.
Pizza delivery works because there is only one place you need to go to pick up the food that needs to be delivered, and there is a very high volume of food to be delivered. There's no additional traveling cost to flit between restaurants, most of which don't churn out food at high production rates like a pizzeria.
App delivery drivers spend a lot of their time not traveling directly to customers, or waiting around for food to be ready for them to deliver.
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> Even if you believe that some of that demand is illusory, brought about by subsidized prices, that still seems like there's a pretty straightforward business there if you can charge a sort of "ordinary business profit."
This remains to be seen. MoviePass was never able to successfully both retain customers and raise prices, streaming services are starting to see the same issues. The premium over pickup is often $10-20 already, if it increases anymore that probably starts having a negative exponential effect on market size. (How many people are willing to pay $30? $50? over pickup?)
Pizza delivery works because there is only one place you need to go to pick up the food that needs to be delivered, and there is a very high volume of food to be delivered. There's no additional traveling cost to flit between restaurants, most of which don't churn out food at high production rates like a pizzeria.
App delivery drivers spend a lot of their time not traveling directly to customers, or waiting around for food to be ready for them to deliver.
---
> Even if you believe that some of that demand is illusory, brought about by subsidized prices, that still seems like there's a pretty straightforward business there if you can charge a sort of "ordinary business profit."
This remains to be seen. MoviePass was never able to successfully both retain customers and raise prices, streaming services are starting to see the same issues. The premium over pickup is often $10-20 already, if it increases anymore that probably starts having a negative exponential effect on market size. (How many people are willing to pay $30? $50? over pickup?)