This is one of those things where looking at the type signature hard enough eventually gives the game away, but most writing on it sucks:

    bind :: m a -> (a -> m b) -> m b

Because that function in the middle takes an `a`, your implementation of `bind` needs to be able to take an `m a` and pull an `a` out of it, which means it also has to evaluate however much of `m` is needed to actually get to that `a`.

Because that function in the middle returns an `m b`, binding again with a function `b -> m c` requires you to pull `b` out of `m b`, which in turn forces pulling an `a` out of `m a` to make progress. This is where you force sequentiality — you can only evaluate the `m` in `m b` after you've evaluated the `m` in `m a`