I think it would be a pretty good test of the value of social media. If anything, they could create a small spinoff that manages their social presence, which could be converted which may not violate any T&C that Facebook has.

However, it could be counted as goodwill which is not a tangible asset. There is intrinsic value in it, but, you'd have to hope Dippin Dots knows that, and a creditor also places a value on it.

Otherwise, as the original poster suggested, it might just vanish.