Re:The problem with free (2019)
by Gordonjcp on Monday July 04, 2022 @05:35AM
(#31975219)
As I said most of their money comes from cameras. £2M per year would be a couple of thousand cameras, which feels like a fairly easy number to hit.
[ Parent
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Yes, I know you said they do sell hardware and that's probably how they survive.
If you look at my comment I said "if they only produced software", because I wanted to use it as an example (just from your £200 figure) with back of the envelope estimates to show why many companies move to subscriptions, because if you have a niche product, having new customers in the thousands or tens of thousands every year is incredibly difficult compared to having a reliable set of recurring customers with subscriptions.