As for IdeaPaint, I agree. They priced themselves high because they were the first mover. Little do peoplele know that they have been around for 9 years and have changed their name multiple times after different iterations.
WhiteyPaint studied everything and our solution is the result of that. We actually have a nice comparisson chart of this page of ourselves vs IdeaPaint here: http://www.whiteyboard.com/order-now-whiteboard/paint.html
Thanks HN for checking us out.
also, I took a look at the comparison chart on the site and did some research. while whiteyboard is cheaper, how can you prove that it has better technology? I called and asked about ideapaints outdoor applications and they have applied it outdoors and said it performed well.also, any dry erase marker is recommended for ideapaint. they also showed me a test with a sharpie that was removed quite easily. as for free cleaner, ideapaint recommends a damp microfibre cloth for cleaning, no cleaner needed. just a few things i uncovered after making a few calls.
in one of the videos on the site the girl said that whiteypaint was the first clear whiteboard paint on the market...there is actually a company in canada that is called solutionsmb that made the first clear dry erase paint...as for ideapaint being around for 9 years, it has only been available to market since 2008 with a "perfected" product. i havent been able to find any info on any other names they are under.please post any info that you find on this.
sorry for the long post, i overdue my research when looking into new products...
They claim their clear dry erase paint is patented, but I don't see them list the patent number anywhere.
My guess is that Ideapaint is so expensive because most people have no idea dry erase paint exists. They stumble across Ideapaint while searching for whiteboards. It is such an obviously good idea, there is a tendency to assume it is very rare or else you would have heard of it before. Since it is a good deal compared to whiteboards from the regular office supply stores (even the "low use" whiteboards from those stores), it puts the customer in the mindset of thinking they have found a great bargain, and they don't go looking for an even better bargain.