You might work at a sales-oriented company then, rather than a consumer or prosumer (self-service) oriented company. Sales-oriented company websites are purposefully opaque so as to not make a potential customer be able to easily compare and contrast tools without going through an in-depth demo for each one, led by salespeople and perhaps engineers.

I'm also a developer and this is a terrible overstatement. My company sells a product that isn't particularly hard to understand, and our www site makes it pretty clear what we're selling.