Best Buy has weekly nvidia founders edition drops, on Thursday mornings, and last night they had a 3070fr drop because it doesn’t seem like enough people bought them on Thursday. You might not be able to get one off the shelf but you can order one to pickup.
You totally can buy them off the shelf right now. I saw them a few months ago in a Best Buy in Rancho Cucamonga, just checked the site and I could pick up a 3060 in LA tomorrow.
I still can't yet walk into a Best Buy or local electronics store and get one off the shelf, and online prices are still jacked above MSRP.
We'll see real action 6 months to a year from now.