Thank you, this is thoughtful and considered. It took me a bit to understand exactly where it goes off kilter.

It's at "basically", namely "_basically_ privatized propaganda"

I see evidence someone did something that's defined as for the politics for the government during a war, then did similar work in private industry as not illuminating.

This is in fact expected. A quartermaster who now does logistics doesn't mean logistics is just a polite rebranding of supplying weapons

We also agree it is not evidence of a conscious rebranding of an entire field away from being named "propaganda" to "public relations"