If a particular market isn’t that competitive and has oligopolistic aspects, more transparency may increase the “effectiveness” of the oligopoly. Instead of hospitals that were charging more lowering prices to compete, we could see hospitals that were charging less raises prices because they know the competitive pressures are weak and they don’t want to leave money on the table.
Seems plausible to me, depending on how oligopolistic most hospital markets are.
I could see something similar happening in healthcare in select locations to some degree, if some hospitals continue to charge more for a specific procedure because the communities they are in are less price conscious and if there's not good information on outcomes to link to the cost. There are plenty of other products out there which cost a premium based on name alone, and there are quite a few very famous hospitals. Usually they are famous for expertise, but that doesn't mean their fame in one area won't lead people to believe they are equally as good or above average in others where they aren't, even if they charge more.
We're introducing more information into the market. If some prices went up as a result, isn't that an indication that the lack of pricing information was being used to artificially depress prices?
If so.. this isn't a "backfire" so much as an "obvious and necessary correction?"