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A comment on Red Digital Cinema announces Scarlet X -- 4K resolution, $9750, Ships in 2 weeks. Parent comment

Re:Red Digital Cinema announces Scarlet X -- 4K resolution, ... by jonknee on Friday November 04, 2011 @12:06AM (#3194895)
That only makes sense if you have a stake in Panavision. There are tons of film makers who don't have an interest in spending more money.
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Re:Red Digital Cinema announces Scarlet X -- 4K resolution, ... by rdtsc on Friday November 04, 2011 @08:23AM (#3195756)
I might not have understood properly, but the idea is for these companies to basically always be "losing" money on paper. Many popular movies are "flops" on paper because of accounting reasons. If these companies have 100 RED cameras lying around, creditors will have something to come after.
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Re:Red Digital Cinema announces Scarlet X -- 4K resolution, ... by maxerickson on Friday November 04, 2011 @09:35AM (#3195961)
The studio could be standing between the filmmakers and the camera providers, pointing the filmmaker to the public rate sheets while actually paying much less.
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