I was going to suggest this is an over generalization but interestingly when searching for example images you seem to be right — every image I looked at had things like “vegan” or “soy” in much smaller letters than things like SAUSAGE or CREAM CHEESE.

I eat a mostly plant based diet and primarily recognize the options by brand so I never really noticed this. E.g., I know that Soy Station brand “cheese” is never real cheese despite anything else the label may say. Ditto something like Field Roast’s various “meats”.