It's the whole reason startups go for natural marketing. Users that naturally come upon and love your product will proselyte it more and better than anyone else.
The entire media apparatus with only a few notable exceptions worked tirelessly to undermine Trump at every opportunity and suppress negative stories about Biden. There was almost no media coverage of Biden’s obvious mental decline, lack of energy to campaign, low rally turnout, his son’s incriminating laptop, blatantly racist comments made by Biden both during his decades serving as a Senator and even during the campaign (such as the infamous “you ain’t black” comment on Charlamagne tha God’s show.
I and a lot of other people strongly disagreed with both his policies and his character, which were on plain display constantly and unfiltered on Twitter.
What the media, both the social and traditional varieties, did to Trump is disgusting and goes way beyond bias. It was a targeted campaign with the goal of undermining and removing him from office from the moment he won the election. Propping up and protecting Biden was a means to an end.
Only a minority of people did.
What’s wild about 2016 is that people seem to have bought into the narrative that because it was such an upset of the mainstream media’s expectations, that somehow that translated into an actual landslide.
Trump didn’t win the popular vote, and his actual margin in the decisive states was razor thin as well.
Did he have more passionate fans than Hilary? Clearly. But a passion vote counts the exact same amount as a “lesser of two evils” vote. See: 2020.