While Jira may have some unique features for developers, one of Asana’s selling points is how it allows non-homogenous teams (incl whole companies) to work together (and by themselves within individual teams) on a variety of different kinds of work (projects, processes, loose day to day tasks etc). And as for scale we have many customers with thousands of users (one tech customer of ours has 100,000+ users on Asana - most of them I’m sure would be product teams).