Yeah exactly, with one I was really annoyed about that they kept saying they don't have to provide refunds for digital goods and I kept supplying Australian consumer law, it got to about 80 emails over 6 months trying to get a reply - then I hunted down people who work at Sony and started guessing their emails, regional ceos, cios, support managers - you name it! Eventually one of them replied an issued a refund. Obviously my time is worth more than the refund but it was just the principle of it that cheesed me enough to keep pushing.