This is the problem. This debate, right here. This is what I think the - albeit impolite - heavy-handed replies from Shuttleworth are trying to avoid.

There's no one right way, and governing by pure democracy simply won't work, because everyone has a different opinion.

And sure, you can make it configurable, but that's not the point - is it? If you're a power user, you'll find a way to manipulate the system to your will no matter what. But 99.9% of the users (well, when dealing with Linux admittedly that percentage is much smaller) will NEVER CHANGE THE DEFAULT.

So: apps vs windows? Side launcher vs bottom launcher? Doesn't matter. Just choose one, and for the love of all things holy, be consistent.