I would argue that it is profitable, as it is far less expensive than the current shitshow. In particular for smaller companies. I have seen team of "unicorns" and you can do the equivalent of 100 devs organisation with a couple team. WhatsApp or Discord come to mind.

Also that tooling could be opensourced and shared you know :D It does not have to be a price paid by everyone building their owns.

But it would indeed have to handle the real problem. Not like the current tooling that our ops people force down everyone throat :cough: K8s :cough: