Clearly I'm not saying that cinema is dead - or that no-one is going to the cinema. I'm saying that small art films appears to small audiences, and so finding the number of willing watchers in a given location, which add enough loot into the system to keep both the cinema open, and also the film-makers in the black is getting hard.

Tickets are expensive enough to keep me at home, and while watching in a cinema can be fun there are also times it's less so. Some theaters have better seats, others are worse and so on. Ultimately distributing movies via cinema's adds a very high cost to me seeing it. And in 99% of cases I consider that cost untenable.

So, I'm not saying the cinema approach is bad, just that outside of some very narrow places there just isn't the demand enough to keep a cinema open, much less make any kind of dent in the profitability of the movie itself.