If the airships are completely autonomous and you don't care about a small percentage of them exploding (<0.0001%, away from population centers), then hydrogen is orders of magnitude cheaper than helium.
A fleet of these could replace truckers before autonomous trucking becomes safe enough to put on the road alongside human drivers.
If they're better than rail, you could convert freight trains to commuter or rip up the lines and reclaim the land.
https://www.youtube.com/watch?v=4zeDsSJmcpM&t=211s
One advantage to a hydrogen fire is it burns up and away. A kerosene fire drips and burns down onto whatever the airplane crashed on.
They are already on the roads, especially in states with govs who are willing to be lax on regs in exchange for the jobs.
So the optimum load would be the long distance delivery of a large, heavy single item in an undeveloped inland area.