And the quote that goes with it:

"We’ve always tried to be at the intersection of technology and liberal arts, to be able to get the best of both, to make extremely advanced products from a technology point of view, but also have them be intuitive, easy to use, fun to use, so that they really fit the users – the users don’t have to come to them, they come to the user.” --Steve Jobs

If only everyone guided their work by those principles. The world of consumer technology would be a much better place.

Not really. Variety is a good thing and nerdy, advanced users often prefer nerdy, advanced products. I would hate to live in a world with just the iPhone and no Android.