I don't think the effects of one's actions, such as those of Disney's, would negate whether the company intended to do something to help their own company.
What I meant was taking sides on divisive hot button issues is fraught with peril. The probability of blowback is high.
Even if a large proportion of employees held a particular political position, I'd imagine only a small number of activist employees would be disgruntled by the company choosing to stay out of it.
Oh, I strongly agree that it could be riskier and most companies would probably prefer to appear apolitical, especially with those charged topics. I was a part of a global organization that seemed to take much pride in saying it was apolitical, but had many many many views on how society should be organized, so I think yes, the corporate culture can strongly discourage the appearance of being involved in politics or religion or sex or some taboo topics and to also discourage not just appearance but action as well.
With that being said, abortion should be legal at the federal level. By your logic, this isn't a political statement.
Literally nobody will benefit from a ban on abortions. That doesn't stop people from taking such a position.
It seems what you're really trying to say is that corporations should only act in rational self interest. As has been pointed out, there are circumstances in which a corporation can be acting in rational self interest by supporting abortion, or by taking other politically-charged positions.
The whole rational-vs.-political dichotomy you're trying to put forth is a false one; being political is not synonymous with being irrational or whatever you're suggesting.
The political class benefits from constituencies terrorized by leaders who criminalize health care
Your statement really could not be further from the truth.