Google is an advertising company that is literally built on non-consensual data harvesting. AWS is an outgrowth of Amazon, which is likewise massively invested in data mining (though mostly on Amazon itself).

Microsoft's telemetry in end user products is known to tech savvy people but the company is mostly known for its operating system and office suite that most businesses already use. Additionally in Germany Microsoft used to offload its enterprise services to Deutsche Telekom (or T-Online I think) operating them for MS under the Microsoft brand, thus appearing even more trustworthy by effectively handing over control to a well-known German company. This changed but reputation sticks.