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Re:Italian watchdog bans use of Google Analytics by denton-scratch on Friday June 24, 2022 @12:03PM (#31864438)
> if you create profiles to analyze the them for marketing goals.

That's not correct; if you collect PII, even if you don't use it, you need consent. Actually, if you don't have a legitimate use for the data, you are prohibited from collecting it at all.

GDPR isn't an assault on online marketing; it's about privacy.

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