Actually, the cookie layers of Google have become a lot better in recent months. I doubt that is was Googles initiative, so I think that all this legal stuff is making a difference. Yes, it is a very slow process, but what would be an alternative?

Yes it doesn't solve the startup problem, but honestly there also also a ton of other laws and regulations outside of data protection which make it hard for startups to prosper. Web Analytics seems a relatively minor problem.