News for hackers. Stuff that matters.

A comment on “Harbinger households” consistently buy products that get discontinued (2019). Parent comment

Re:“Harbinger households” consistently buy products that get... by lupire on Thursday June 23, 2022 @08:43AM (#31848250)
That's because stuff isn't cool. Stuff becomes desirable when rich / beautiful people promote it. It's informal brand merch.
[ Parent | on HN ]
Re:“Harbinger households” consistently buy products that get... by cortesoft on Thursday June 23, 2022 @08:41PM (#31856724)
I think rich/beautiful is an oversimplification of the types of people who are trendsetters. There may be a lot of overlap between the groups, but it is not a single group.
[ Parent | on HN ]