Anyone who is truly “pro-union” would recognize that seeing yourself as a good manager/boss doesn’t mean you don’t take advantage of your employees. Furthermore, there is ALWAYS a power dynamic at play that makes it difficult for individuals to speak up about their concerns or ideas for improving working conditions — even “nice” managers will disagree or see certain things as pointless / unnecessary / frivolous. Not to mention, Linus is both the owner AND the manager of LMG, making the relationship between employer / employee even more complex and unbalanced.

Unions are a tool to give individual workers more leverage in negotiations that almost always favour employers / managers.

A side note: Linus could be a great day-to-day manager, but that doesn’t mean he isn’t a bad “ceo” if that’s what he calls himself. He can be incredibly personable and kind and supportive, but also have unreasonable expectations about work hours, employee’s social media activities, compensation, etc.