Contra Wirecutter on the IKEA air purifier

Re:Contra Wirecutter on the IKEA air purifier by hoseja on Tuesday June 21, 2022 @01:47AM (#31820342)

>LTT makes almost all of it's money from floatplane, youtube premium, and youtube advertisements

In the recent video they did on their most profitable videos Linus explicitly said money from YouTube is only a small fraction of their revenue. I don't imagine Floatplane is much of a profit centre either...

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Re:Contra Wirecutter on the IKEA air purifier by criley2 on Tuesday June 21, 2022 @07:53AM (#31822840)

Linus did a video on how much money they make from youtube premium/ads and the numbers can get as high as $50k-$100k/video for their most popular streams. It's not nothing. Floatplane is profitable because it's a subscription based system, and that's where the money always is. Hence patreon.

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Re:Contra Wirecutter on the IKEA air purifier by hoseja on Tuesday June 21, 2022 @10:13AM (#31824184)

For a company with 50 employees, that is really not all that much.

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Re:Contra Wirecutter on the IKEA air purifier by freemint on Tuesday June 21, 2022 @09:28AM (#31823692)

Oh LTT also sells a lot of expensive but high quality merch.

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