The answer is "way more than is sensible, even factoring in how absurd pricing on crap like this has gotten."

We dropped SN a couple years back over this. They were charging us about 6-7x what we pay for Jira, and we still use the on-site enterprise version of Jira.

“Let’s have a kickoff, invite everyone in the company who may be interested, and white board out all the possible use cases. We have an exciting new pricing model that will greatly simplify pricing on your existing business. But I can’t tell you that price until after the kickoff.”

We have a few of those around as well. While they work fine, I don't really get why anyone would want to self-host JIRA or any COTS product like that anymore. Most instances now seem to be just a case of "our hosting company is fully responsible for it and it's pretty cheap and reliable" and until it starts failing or falling behind the cloud offering it'll probably stay like that.

Usually, if it isn't better from a staff-perspective or better for the customer, self-hosting or self-building is less likely to be the answer these days.

Self hosting is sometimes easier to do than to argue with data governance about putting the information out a system that is offprem. The additional precautions for HIPAA or PII data that may show up in the comments or attachments can problematic. There are far too many users of all stripes that copy and paste data that they have access to without doing a check on it to see if it really does belong there (and if it does belong in the issue, then applying appropriate permissions to the object).