Very rarely do you see a startup hiring to solve brand new technical problems. At the end of the day, most engineering work boils down to implementing CRUD apps with textbook architecture.
If this was true, it would bring a significant economic advantage to a startup if it would not use leetcode style questions for job interviews, but instead ask hard questions about these textbook architectures.
Find the most readable color of a font for a given background on most displays. You could do extensive research on colors for something that on the first look sounds rather trivial or find a very thoroughly worked out solution on stack exchange.
It is difficult enough to advertise self-made software when many people are looking for off-the-self solutions. So being fast and therefore affordable is quite important.
I mostly develop for embedded systems on custom hardware so ready to use solutions are rare. But if I want to visualize process data in a browser? Please give me all your thousands of dependencies Javascript.
An algorithm I implement from scratch? Very rare. This takes time and thorough testing compared to something that is already solved.
If you're copying and pasting your core expertise from stack overflow, then, I hate to break it to you, but you'll never successfully differentiate your product.