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Re:Sergey Brin - Favorite Books by gnosis on Monday October 31, 2011 @09:56PM (#3180195)
Because the title is linkbait, and people are automatically upvoting based on how appealing the title sounds, rather than based on the content.

This indicates a more general problem for HN: how do you get people to vote based on content, rather than title?

I'm not sure I have a good, practical solution.

Re:Sergey Brin - Favorite Books by garethsprice on Tuesday November 01, 2011 @11:11AM (#3182404)
If you figure out how to convince the public not to vote on appearances, please share it in time for the next general election... it'd put a lot of politicians out of work.