Everyone's going in that direction and scheduling the end of ICE sales. Tesla started first and they got lots of good press at the time. Now they aren't doing many new things in that area beyond fighting over the autopilot-that-isn't. They get noticed when they actually do something newsworthy https://thedriven.io/2022/05/11/musk-says-tesla-supercharger... but otherwise... what do you expect news outlets to care about? "Musk is still doing X after N years" is not great material.