> I said "ostensibly left-wing companies" deliberately because I don't think any company actually adheres to an ideology irrespective of what their PR/marketing departments say or do, but rather they all comport themselves according to their individual profit motives.

Where do you think ideologies come from? One of the most common places is some identifiable group's economic self-interest; neoliberalism is that for the owner class in capitalist society, which is why institutions controlled by that class (especially when they are controlled broadly by that class rather than by an individual member who may have personal quirks) tend to pursue it.