I'm doing online shopping once a week. At some point they added a 3 second animation of "boost" in points to some products. I see it once a week and I hate it with passion. It slows down what I'm trying to do, even if I achieve something I maybe even could care about... but I hate the interference so much I refuse to check what the "boosting" is even about.
The point is - it doesn't matter how infrequent it is. If you don't allow disabling it, it's going to piss someone off.
If a service uses any amount of animation, then i'm instantly searching for an alternative. Excessive animation like this and i'm lost customer right away.
> Here, it's three or four times a day?
Hell no. I'm not 6.
I liked the end result a lot. The whole animation seems very appropriate in this case to me. The rant that I see in your comment (and every other comment here by the time I am writing this) seems very out of place. Everyone is complaining about things that are not what this designer did.